Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
Reputation management (RM) is the influencing and the control of an individual's or business's reputation. Originally a public relations term, the advancement of internet and social media expansion, along with reputation management companies, have made it primarily an issue of search results and a field more concerning about online society. Online Reputation Management is known as ORM.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
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