Webmaster guidelines
Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any
of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which
outline some of the illicit practices that may lead to a site being removed entirely from the Google index or
otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of
Google's partner sites.
When your site is ready:
- Submit it to Google at http://www.google.com/addurl.html.
- Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your
site and to increase our coverage of your webpages.
- Make sure all the sites that should know about your pages are aware your site is online.
Design and content guidelines
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static
text link.
Offer a site map to your users with links that point to the important parts of your site. If the site map
is larger than 100 or so links, you may want to break the site map into separate pages.
Create a useful, information-rich site, and write pages that clearly and accurately describe your
content.
Think about the words users would type to find your pages, and make sure that your site actually includes
those words within it.
Try to use text instead of images to display important names, content, or links. The Google crawler doesn't
recognize text contained in images.
Make sure that your
elements and alt attributes are descriptive and accurate.
Check for broken links and correct HTML.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search
engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the
number of them few.
Keep the links on a given page to a reasonable number (fewer than 100).
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