Link analysis is an integral part of website assessment criteria. Without analyzing your site's links, it won't be possible to assess their performance. In evaluating links, we need to discover the quality of the links which matters more than the number of them.


Considering this website assessment criteria on your competitors' web sites, you need to see how many quality links they've gained.


Website assessment criteria demands your link analysis to be well-taken care of. What gives higher search engine position to your competitors is the quality of the links not the number of them.


To succeed in achieving good position in search engines and surpass your competitors, a combination of the following consideration in link analysis can help you get to the top of the search engine result pages (SERPs)


  1. The topic and the content of the link-sending web page in which the link is located matters very much. There should be content-relevancy within the link-sending page. If your link directs the page visitors to an electronic circuit design website from a free online spiritual consultation web page, that link will worth you very little.
  2. It's preferred not to have a link from a web page with lots of outgoing links. Google regards pages with more than 100 outbound links as spamming pages. In a sense, they're considered "Free for All" (FFA) link pages. Besides, an outgoing link shares the ranking of its originating page with the link-receiving page. In such pages with lots of outbound links, no remarkable amount of ranking is left to be carried away to your site.
  3. If your links are coming from a directory or web guide, make sure you submit them to their topical directories or web guides focusing on the same subject matter. It's always very important to choose the right category, because it helps the searchers find you more easily.
  4. As a rule in website assessment criteria, you should consider the context in which your links are posted. If the keywords of that page are your keywords and your link is as close to those words as possible, you'll be in good shape.
  5. It's very important to have your keyword or keyphrase within your inbound links (anchored text). Although it's good to have such strings of keywords at your incoming texts, it's recommended not to receive links with the same wording many times. Instead, try to change them while using other variants of the same topic with your keyword in it.
  6. The pagerank of the link-sending web page is also an important factor. The higher the ranking, the better. It could then help your ranking as well as your position in the search engine result pages.
  7. The incoming link shouldn't have a "nofollow" attribute as it won't help your ranking. Make sure the link-sending page hasn't added this attribute to your carefully-planned inbound link, or it could make all your efforts ineffective. Of course, you may accept it if it brings you lots of traffic.
  8. It's always recommended to receive links from authority pages like those of .edu or .gov websites. If you have great contents, they will post a link to you and this helps you a lot with your search engine position.