Driving increased traffic to a website is one of the main goals of search engine optimization (SEO). In order to garner a generally high level of traffic to your web site, your site must be easily discovered by prospective clients and web visitors.
Traditional advertising methods help, like printing your URL on print ads, business cards, letterhead and brochures,however an estimated 81% of Internet users say they use search engines to target and find information they deem useful, making search engines the best place you should focus your efforts in attaining enhanced visibility for your site.
Unfortunately, over the years, this has become an increasingly tricky proposition. When search engines like Yahoo and Google first came into existence, they freely wandered on the web, crawling sites and publishing links. But, as the number of web pages continued to grow to astronomical proportions, it became necessary for the search engines to create a method by which they would prioritize what they would display.
